ShakeAway Franchise

ShakeAway Franchise
Milkshake Franchise

There are few businesses which really capture the imagination, which really get discussed. Which truly inspire interest? Which get talked about, be it at home, at work, at school or on web blogs? The ‘water cooler’ topic.

The concept of ‘ShakeAway Milkshakes’ was invented in Bournemouth in 1993, making 30 different flavours of milkshakes as part of a café bar, the product range was expanded and redesigned for the takeaway market and the first milkshake shop, ShakeAway was born in 1999 and a new market sector had been created.

The following years saw ShakeAway expand its range of milkshake flavours, perfect the product range, create an extremely loyal cult following and develop a strong future. The brand was strengthened with the financial backing of two entrepreneurs, who truly understood the development of the ShakeAway business and brand. This new structure brings professional support, major expansion and new and exciting marketing methods, making us the biggest and best milkshake franchise in the world!

ShakeAway is well branded with its striking image in both visual and atmospheric senses.

The ShakeAway cup has now become a recognised “icon”, a valuable identity and a walking advertisement.

The interior of the shops are bright, colourful, professional and fun, with a process which is simple for customers to understand. A proven management team to keep the business developing and growing in brand strength popularity and income.

The comprehensive website at ShakeAway.com (average 20,000 hits per week) gives an understanding of the culture and attitude, together with giving the ShakeAway customer a sense of belonging with interactive pages and areas specifically dedicated to customers, ShakeAway fans become part of “ShakeAwayLand”.

The ShakeAway loyalty card (VIP Royalty Card) and Fan Club database of over 30,000 self-subscribed members plus the popular shakeaway official facebook and twitter groups (with over 50,000 fans)

A ShakeAway Franchisee is supported along every step of the way by the experience of the ShakeAway Franchisor Team. This includes property selection, design, and equipment requirements, fit-out, staff recruitment, full training for the franchisee and their employees, then ongoing support by dedicated Business Managers.

A franchisee runs a shop which is uniform with others, benefits from the community of fans and become part of the established ShakeAway brand.

A Franchisee works hard, realises the risk of being self-employed, employs staff, adheres to business-wide systems, and can feel fulfilled and inspired reaping the benefits of one’s own efforts, ShakeAway is both fun and a serious business.   

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Further Information

Franchise Information

BFA Membership Status

UK Years Established
11 years

Current UK Coverage
65%

Franchisee Support Staff
7

Personal Investment Req.
£19,500 approx

Total Startup Cost
£90,000 approx

Shop-based business location

Business to consumer services

Franchisee employs and manages staff

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