The Tanning Shop Franchise

The Tanning Shop Franchise
Health and Beauty Franchise

The Tanning Shop is the most recognised specialist tanning provider within the UK and Ireland, with 20 years of experience. Currently the company has 77 established salons which consist of 33 company stores and 44 franchise salons.

To maintain the Tanning Shop philosophy of professional and responsible tanning they have invested in the latest technology and embarked on a company re-brand. This has ultimately strengthened the position within the beauty industry which maintains a multi- million pound platform.

The Tanning Shop encourages the prospect of new franchisees that recognize the potential of this market and what the revised Tanning Shop business model has to offer. This ultimately differentiates the company from competitors within the beauty sector. The Tanning Shop is the only dedicated tanning provider with a national presence.

To highlight the success of the repositioning of the business they can report that sales revenue has grown by 20% on a year to date basis 2010. The Tanning Shop customers have also voted with their feet and new customer registrations are up year to date.

The Tanning Shop Company History

The first shop was opened by Adam Mooney in Dublin 1990. It was family run. The business philosophy represented Adam's vision to embrace innovation and professionalism. New Tanning technology was sourced from around the world. This offered the consumer a far higher level of service than conventional UK tanning salons. In fact, The Tanning Shop introduced the first dedicated vertical tanning unit in Europe.

This allowed The Tanning Shop to offer:

• Higher levels of hygiene
• A more professional tanning service
• Faster, more convenient machines

Adam’s vision was to gain acceptance on the high street in a market that was previously perceived as 'unprofessional'. All Staff were trained to become experts in providing the correct advice to customers.

The Tanning Shop has grown to be the UK’s largest chain of tanning salons and the most recognisable brand.

In 2002 The Tanning Shop introduced Spray Tan (UV free tanning) in to the UK. This was an instant success and secured the Tanning Shop's position as the 'one-stop-shop' for all your tanning requirements:

• Stand up UV tanning
• Lay down UV tanning
• Automated UV free spray tan
• Tanning accelerator lotions
• Sunless tanning lotions
• SPF lotions
• Professionally applied UV free tanning

In 2010 The Tanning Shop invested in the most advanced tanning equipment in the world, including the revolutionary Sun Angel and Affinity. This allowed the customer sensor safe technology. The Affinity and Sun Angel both are able to take a personalised skin analysis through an IQ sensor. Both devices then vary the UV output according to how best the skin tans.

The Tanning Shop Franchise package overview:

The Tanning Shop Franchise Support Package

• As a franchisee with the Tanning Shop you will have access to a complete support package.
• The Tanning Shop Franchise will support you whenever necessary to make your business a success!

The Tanning Shop Franchise Training

• Intensive classroom programme for you and your staff including module training in product knowledge, merchandising and selling techniques.
• A complete operations manual provides a guide to running your own shop.
• The opportunity to shadow one of our existing stores.
• Complete literature about the benefits and selling tips for your products.
• The Tanning Shop Franchise's own support helpline to provide product information and guidance on promotions.

The Tanning Shop Franchise Field Support

• The Tanning Shop's team of Business Development Managers have first-hand experience of  running and operating successful shops. Each new Tanning Shop Franchise will be provided with a dedicated Business Development Manager whom they can call upon at any time.

The Tanning Shop Franchise Marketing

• Benefit from a National Marketing Campaign to drive footfall into your salon.
• A detailed step-by-step dedicated Marketing Manual providing guidance on creating and running a successful marketing strategy on a local level.
• Direct contact with the experienced Tanning Shop Franchise Marketing team.
• Direct contact to the Tanning Shop Franchise PR team, who are briefed with raising awareness on both a national and local level.

The Tanning Shop Franchise Maintenance

• The Tanning Shop Franchise fully trained engineers are available on call.
• Telephone support and guidance on running and maintaining your equipment.
• Scheduled lamp and valet service to ensure peak performance of all your equipment.

The Tanning Shop Franchise Accounts

• Template Account sheets to help you monitor the progress of your business.
• Guidance on cash flow management.
• Financial planning advice.

The Tanning Shop Franchise IT Support

• Guidance on setting up your shop operational systems.
• Full training and materials on running your operational systems.
• A position for your salon on The Tanning Shop website.

The Tanning Shop Franchise Human Resources

• Template contracts for your staff.
• Advice on recruitment methods.
• Template recruitment adverts.
• 'Staff required' listing on our website.

Areas of Priority Development: *London - Hampstead, Canary Wharf, Wandsworth, Croydon, Ealing, Shepard’s Bush, Uxbridge, Wigmore * South West - Bristol, Salisbury, Exeter and Swindon. * South East - Basingstoke, Bournemouth, Bracknell, Canterbury, Hastings, Newbury, Portsmouth, Reading, Reigate, Seven Oaks, Stains, Southampton, Tunbridge, Weybridge & Woking. * North East - Durham, Newcastle & Redcar * North West - Warrington, Wimslow & Wigan * East Anglia- Bedford, Braintree, Cambridge, Chelmsford & Ipswich * East Midlands - Chesterfield & Grimsbury * Yorkshire - Huddersfield, Hull & Sheffield. * Scotland - Edinburgh & Glasgow * Wales - Cardiff & Swansea

To find out more information on The Tanning Shop franchise simply complete the form below

Further Information

Franchise Information

BFA Membership Status

UK Years Established
21 years

Current UK Coverage
40%

Franchisee Support Staff
10

Personal Investment Req.
£30,000

Total Startup Cost
£62,500

Shop-based business location

Business to consumer services

Franchisee employs and manages staff

Why Choose Us?

What Our Franchisees Say

Latest Case Study

29th July 2011
The Tanning Shop Franchisee continues to expand with multiple locations